Let it be known, it is by no coincidence that high-end fashion powerhouse designers like Phillip Lim, Prabal Gurung, Jason Wu, Missoni, Issa, L’Wren Scott, Preen and Isabel Marant are collaborating with budget-friendly fashion retailers like Target, H&M and Aldo. With a new global economy, and the emergence of the ever growing thrifting phenomenon; fashion designers are tapping into a market share far beyond their traditional exclusive consumers who scour the racks at luxury department stores like Neiman Marcus, Bergdorf Goodman and Barneys. Albeit, powerhouse brands mainly design and manufacture garments far beyond a price point obtainable by the everyday fashionista; however, the recent designer-to-retail collaborations are indicative of a long lasting trend towards new beginnings.  The drive? The undeniable demand for budget friendly and affordable fashion; which  many top fashion designers and retail giants have taken notice to. Yes! You’ve spoken and they’ve listened. Never underestimate the power of smart consumerism. The basics of economics: supply and demand. The latest designer to take notice? London fashion powerhouse Peter Pilotto, known for their bold and colorful prints; the signature trademark of the designer’s distinctive style. The collaborative collection hits Target stores on  February 9th at an affordable price point ranging from $14.99-$79.99. The collection will also be available internationally at Net-A-Porter. So…will you be checking for this collection at your local Target stores?

“Our brand is about print, yes, but it’s also about the emotional 

feeling you can get from color & color combinations.”

All Photos Curtsey of Fashionista.com and Huff Post Style