Let it be known, it is by no coincidence that high-end fashion powerhouse designers like Phillip Lim, Prabal Gurung, Missoni, Preen and Isabel Marant are collaborating with budget-friendly fashion retailers like Target, H&M and Aldo. With a new global economy, and the emergence of the ever growing thrifting phenomenon; fashion designers are tapping into a market share far beyond their traditional exclusive consumers who scour the racks at luxury department stores like Neiman Marcus, Bergdorf Goodman and Barneys. Albeit, powerhouse brands mainly design and manufacture garments far beyond a price point obtainable by the everyday fashionista; however, the recent designer-to-retail collaborations are indicative of a long lasting trend towards new beginnings. The drive? The undeniable demand for budget friendly and affordable fashion; which many top fashion designers and retail giants have taken notice to. Yes! You’ve spoken and they’ve listened. Never underestimate the power of smart consumerism. The basics of economics: supply and demand. The latest designer to take notice? Joseph Altuzarra, a household name in fashion. The designer shook up the house in June when he took home the CFDA Womenswear Designer of the Year Award. The collaborative collection hits Target stores and online on September 14th. Expect to see luxe prints and tailored silhouettes all within the prince range of $18 to $90. Here are my top picks from the collection.
sophistication and maturity and the way that you think about your style.” -Joseph Altuzarra
